Chirayuthchai TraisaengsatheanStrategic Finance for Property Development

Chirayuthchai Traisaengsathean

Strategic Finance for Property Development

Over 19 years of experience, starting in business lending at a commercial bank and then moving into the finance function of a group of companies in property development, construction and investment. Currently Head of Finance, Property Development Group.

Portrait of Chirayuthchai Traisaengsathean

Profile

A finance and business credit specialist with over 19 years of experience spanning commercial bank lending and financial management for groups engaged in property development, construction and investment. Currently Head of Finance, Property Development Group, offering a view of project management from both the bank's side and the developer's side.

Banking side

On the banking side, I have experience in analysing financial statements, project cash flow, loan structures and the risks of real estate clients, as well as working with credit committees to support loan approval decisions.

Developer side

On the developer side, I am responsible for building financial models, controlling CAPEX and OPEX, monitoring liquidity, coordinating with banks and auditors, and preparing financial reports to support management decisions.

Experience in both roles has led me to focus on three key questions when analysing and managing a project:

  1. Where does the funding come from?

    Does the project have sufficient funding sources and cash flow to support it?

  2. When will the funds be used?

    Are the spending plan and financial commitments aligned with the project's cash flow?

  3. If the assumptions change, can the project still continue?

    When revenue is delayed, costs rise or loan drawdowns do not go to plan, can the project still maintain liquidity and keep operating?

I believe effective project management is not just about making the numbers match the plan. It means managing funding, preserving liquidity and absorbing change, so that the project can keep moving forward on a sound footing.

Management across the project development cycle

  1. Land & FeasibilityCash flow model, Project IRR, Equity IRR, NPV, ROI, cash-on-cash and sensitivity
  2. Funding & PresaleCapital structure, preparing loan information and debt sculpting aligned with cash flow
  3. ConstructionCAPEX control, budget variance analysis, liquidity forecasting and phased development modelling
  4. Transfer & ClosingPlanning and oversight of VAT, WHT and CIT, closing the accounts, and reporting to auditors and banks
  5. Exit & HoldReturn analysis, investor reporting and scenarios for group-level decisions

Career path

  1. Head of Finance

    Property Development Group

  2. Strategic Financial Director

    Inspiring Group Ltd.

    Group-level financial modelling, cash flow forecasting and investment appraisal

  3. Group Financial Controller

    Block Invest Co., Ltd. and Finstable Holding Co., Ltd.

    Budgeting, forecasting and financial control across multiple legal entities

  4. Director of Finance

    Globe Engineering Co., Ltd.

    Construction financial planning, cost control and cash flow management

  5. Relationship Manager (SME)

    Krung Thai Bank

    Managing the loan portfolio, analysing financial statements and monitoring NPLs

  6. Relationship Officer, Commercial Banking

    Bangkok Bank

    Looking after real estate clients and project developers

  7. Business Development Officer

    Bank of Ayudhya (Krungsri)

Knowledge Base publications

  • Real Estate Project Strategic Financial Management Handbook, 30 chapters
  • Real Estate Project Accounting Handbook, 28 chapters
  • Real Estate Project Law Handbook, 31 chapters
  • Real Estate Closing & Title Transfer Handbook, 22 chapters
  • Fractional CFO Professional Practice Handbook, 37 chapters

Founder and lead lecturer at FIT Academy, and lecturer in the financial literacy programme for SME entrepreneurs (PSU-SME)

Licences and qualifications

  • Investment Planner License, SEC
  • Investment Contact License (Complex 3), SEC
  • AFPT™ Associate Financial Planner Thailand, Thai Financial Planners Association
  • Credit Skills Assessment, Omega Performance
  • Internal Control for IPO
  • Project Planning and Cost Planning & Control with MS Project

Education

  • Master of Business Administration, Prince of Songkla University, 2007
  • Bachelor of Science in Computer Science, Prince of Songkla University, 2004

Related training

  • Financial Model 1–3, Thailand Federation of Accounting Professions (TFAC), 2023
  • Business Feasibility Study, NIDA Business School 2023
  • Strategic Financial Management, Thailand Federation of Accounting Professions (TFAC), 2023
  • Professional Account Certificate (PAC) 2023
  • TAS 12, TFRS 16 and TAS 19, 2025

Contact

Email me